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Our mission

We want to promote more responsible consumption and fight against the exploitation of human and natural resources.

Paradigme aims to change the way we produce and consume fashion.

To achieve this goal and limit the damage done to our planet, we create sustainable and eco-friendly clothes.


By selecting good local partners and using the best organic tissues in the area.

At Paradigme, everything is made in Montreal. This allows us to regularly control the quality of our production:

- Clothing design

- Patronage and sampling

- Knitting of our organic fabric (GOTS certified)

- Dyeing, pre-washing and pre-shrinking the fabric

- Cutting pieces

- Assembling pieces

- Finishes

- Logo embroidery


The industry

The success of ready-to-wear has revolutionized the way we buy clothes, but fashion is one of the most polluting industries on the planet.

To date, the demand for ready-to-wear requires an overproduction from industry leaders, leading to the excessive use of chemical additives to speed up harvests and optimize sales.
These chemicals remain anchored in the fiber of these clothes for a long time, even after washing. This can cause skin reactions, itching or even irritation.
Every year around the world, thousands of people die from toxic products in production lines.

It's time to rethink the way we consume!

Fashion is:
- 1.2 billion tonnes of CO2 are generated each year by textile production.
- 20 million tonnes of chemicals used in fabric production each year.
- 20% of industrial water pollution comes from textiles.


Our inspiration

Always keeping nature as a source of inspiration and quality as our focus, we create unisex, minimalist and casual clothing.



Clark Street Mercantile


5200 Clark Street, Montreal, QC, H2T 2V2


Café MRKT, 838 Mont Royal avenue East, Montreal

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